P-45, r. 1 - Regulation respecting the application of the Act respecting the legal publicity of sole proprietorships, partnerships and legal persons

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4. In determining whether a name suggests that a registrant is related to another person, partnership or group in the cases mentioned in section 3 or leads to confusion with a name used by another person, partnership or group in Québec, the following criteria shall be taken into account:
(1)  the distinctiveness of each of the names and of each of their elements, their visual or phonetic similarity and the similarity between the images conjured up by the names; and
(2)  the way in which each name is used.
O.C. 1856-93, s. 4.